Attract New Customers and Brand Your Business: How You Can Target a Broader Consumer Base

Whether your company is just getting off the ground, or you have been in business for quite some time, gaining new audiences and being able to attract new customers is principal to enhancing your levels of success. Below are three effective strategies which will ultimately allow you to target new consumers, as well as maintain your current consumer base, while running your business effectively.

Recognize where your customers are spending time on digital platforms:

As a company and a brand, it is imperative to understand the specific channels that your targeted audience members are utilizing, and where they may be first gaining insight into your brand as a whole. Recognizing the channels and social media platforms that your consumer base is using will allow you to create attention-grabbing marketing content that caters toward the style of each social medium, drawing in your customers from personalized angles. Does your content attract new customers that follow other merchants who sell the same items as you? Are they attracted to a specific influencer that utilizes your product? Consumer patterns are important, as they enable you to get to the “why of the buy.” Don’t be afraid to get creative! Often those organizations that implement the exact same marketing tactics as the majority of their industry don’t stand out from the crowd. Allow your company to express a personality of its own.

Utilize the assets that your company already has acquired:

Before you begin researching a myriad of marketing tactics to attract new customers, start by leveraging the assets that your brand already has. Sometimes effective marketing can be as simple as repositioning, both physically and psychologically. If you have a brick and mortar location, try rotating your window display on a monthly basis. Doing this will allow your brand to hold the attention of your already existing customers, while gaining the attention of new audiences. If your primarily consumer base exists through e-commerce, what is initially attracting them to your website? Is it a strong advertising campaign? Maybe you need to continue beefing up your pay per click strategy. Are these long-time consumers who now buy your brand out of habit? Don’t be afraid to offer value add products. If a consumer base trusts your company and your products, they often will be yearning for additional offerings. Apple, for example, has an extremely loyal customer base who will stop at nothing to get first access to new products. Keep product offerings fresh.

Choose the right credit card processing company for your industry:

Many organizations make the fatal mistake of choosing a credit card processor that is not a good fit for their company. There are multiple credit card processing companies to choose from, which can make the decision on who to partner with difficult. Are you considered a high or elevated risk industry? Do your financials look great, but you are often given unreasonably high rates due to your business type?  If so, make sure that you are contracting with a credit card processor who specializes in high-risk business. A reputable processor should be able to provide you with a competitive rate, without the fear of your account being closed in a short period of time, as many of the mainstream credit card processors do with high-risk business. Needless to say, if you cannot accept credit cards, your business becomes disabled, rendering the best implemented marketing tactics useless.

By researching your audience, incorporating robust marketing strategy into your daily practice, and pairing with the right credit card processing partner, your brand will be continue to be a frontrunner in its industry.

At 365 Glacier Payments we are dedicated to the education of merchants regarding business advancement and growth. If you have additional questions or need help setting up a merchant account please schedule an appointment here. If you prefer, you can reach us at 866.857.8766 or email [email protected], and one of our Account Specialists would be happy to assist you.